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The Case against Aertising(反对广告论)

作者:佚名     时间:2010-09-25     浏览:190    
绿叶鸟网(www.lvyeniao.cn)原创整理的 > 考研英语作文   

 The Case against Aertising
        Most people say that they find aertisements usel for giving them information about the products which are available on the .  But aertisements do not only give information, they also try to influence our emotions.
     The aertisers know that ryone tends to dream of having a better life. We dream of being better educated, successl, wealthier, better looking, aenturpus, and so on. The aertisers try to make us beli that our dreams will come true if we buy their products. This is why aertisements for home cleaning products often try to convince ladies that they can become perfect wives and mothers only if they use those products. And aertisements aimed at men often include the picture of a pretty girl. Such aertisements are suggesting that a man will be attractive to
women if he owns a certain type of car, or watch, or if he dresses in a certain style.
      The feelings that aertisements try to play on will differ according to the age groups for which the aertisements are intended. Aertisements for agers will emphasize that those products will make young people not only attractive, up to date, socially successl, and able to enjoy themselves, but also successl in their education and job prospects.
      The problem with aertisements is that they tell us that money can make our dreams come true. But this is obviously not so. We cannot buy personal good looks, intelligence,good friendships or a happy family. A lot of aertisements are, therefore, a form of lying. They can also make peoplefeel depressed and discontented with their ordinary lives, especially those people who have only a all amount of money to spend on luxuries.

反对广告论
    大多数人说,他们发现广告很有用,因为广告给他们提供市场上可以获得的各种产品的。可是广告不仅提供,而且影响我们的情绪。
    登广告的人知道,每个人都向往过上更好的生活。我们大家都渴望受到更好的教育,取得更大的成功,拥有更多的财物,更好的相貌,经历更多的奇遇等等。广告者想方设法让我们相信,要是我们购买他们的产品,我们就会梦想成真。因此,家用清洁品广告常常设法使女主人们确信,只要她们使用那些清洁品,她们就会成为完美无缺的贤妻良母。瞄准男人的广告往往包括一位的照片。这样的广告赋予如下暗示:如果一个男人拥有某种汽车,或戴上某种手表,或穿上某种·款式的服装,那他对女人就更具有吸引力。
    广告试图利用人们的感情,为广告所利用的感情根据广告对象的年龄层次而有所不同。针对青少年的广告总是强调,那些产品会使少男少女不仅更有魅力,更具现代气息,社交上更为成功,更能过得痛痛快快,而且教育和就业前景更加美好。
    广告的问题在于,广告告诉我们钱可以使我们的梦想得以实现。然而这显然不符合事实。好的相貌、聪明才智、美好友谊、幸福家庭等是无法用金钱买到的。  因此,许许多多广告只是一种骗人的方式。广告还给人以压抑感,使人悒悒不乐,不满足于自己普普通通的生活,特别是使那些只有少量钱用于购买奢侈品的人们抑郁满怀,对自己的生活压根儿不满足。


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